ATELIC AI names Brian Haug global CRO

ATELIC AI appointed Brian Haug as global chief revenue officer on July 22, 2026, as the Dubai-based industrial AI firm expands its sales push across the Americas, Europe and the GCC. The hire is meant to support rollout of ATELIC’s flagship knowledge system for energy and manufacturing customers.

Why it matters: - ATELIC AI is adding a senior revenue leader as it pushes its industrial AI platform into more markets. - The move signals a broader commercial phase for the Dubai-based company as it scales across the Americas, Europe and the GCC. - The appointment is aimed at translating ATELIC’s technical product into sales growth, customer expansion and enterprise value.

What happened: - ATELIC AI FZCO appointed Brian Haug as global chief revenue officer on July 22, 2026. - Haug is based in Virginia and joins ATELIC’s founding team. - His role covers global sales and revenue teams. - His mandate includes business expansion for ATELIC’s flagship industrial AI software across the Americas, Europe and the GCC.

The details: - ATELIC is deploying its proprietary technology across its customer base and gaining traction with partners and new prospects. - The company’s flagship product suite, the Atelic Knowledge System, is a secure, context-aware “system of action” that connects IT and OT environments. - ATELIC designed the platform for asset-intensive sectors including mining, oil, gas and manufacturing. - The system turns fragmented industrial data into AI-led executions with human oversight. - ATELIC says the platform is built to meet strict data sovereignty requirements while creating measurable business value. - Ben Owen, CEO of Atelic, said Haug has experience scaling large, high-performance organizations. - Owen said Haug helped grow a Berkshire Hathaway Energy subsidiary’s revenue organization to more than 4,000 sales professionals and multi-billion dollars in revenue. - Haug has held senior roles across companies in the Berkshire Hathaway portfolio. - Haug has developed and trained thousands of industry professionals and led a billion-dollar portfolio. - Haug holds a bachelor’s degree in mechanical engineering from VCU. - Haug also has multiple AI certifications and is currently working on AI projects across different verticals.

Between the lines: - ATELIC is pairing technical positioning with a go-to-market hire that has large-scale enterprise sales experience. - The company appears to be emphasizing industrial use cases where data complexity, compliance and human oversight matter. - Haug’s background suggests ATELIC wants revenue leadership that can speak to both operational buyers and enterprise-scale expansion. - Haug said he was drawn to ATELIC because he sees a point where strong technology can translate into hyper-growth. - Haug said the company has the potential to become a category leader by turning complex energy and industrial data into measurable business outcomes.

What's next: - ATELIC will use Haug to strengthen the link between technology, customer ROI, scalable revenue and long-term enterprise value. - The company is expected to continue expanding deployments of the Atelic Knowledge System with customers, partners and prospects. - ATELIC’s commercial focus is likely to center on energy, industrial and manufacturing accounts in its target regions.

The bottom line: - ATELIC is betting that a veteran revenue operator can help turn its industrial AI platform into faster global growth.